The following article was authored by Christine Walsh and appeared in the March 12 edition of the County Star. The article is reprinted with permission from Christine Walsh and the County Star.
PHILO: Some things have changed at a Philo computer company, but the new owners say the spirit of the business has not.
Code4 Technologies has been in business since 2005, formerly as Code4 PC. The company has two full-time employees working out of the office at 101 E. Washington St.
Code4, which caters primarily to home PC users, formally merged in August 2008 with Area-Wide Technologies, Champaign, which provides support to small- to medium- sized businesses. Prior to that, the two had an informal partnership in which they would refer clients to one another.
In January, Code4 CEO Dan Ault resigned to return to the Rantoul Police Department, where he had worked 15 years prior to founding the company, and to start another business.
Code4 offers retail sales, repair services, Web development, remote backup and I.T. consulting.
Area-Wide’s average customer has between 10 and 20 employees. The company offers security analysis, network design and administration, Web site design, offsite data backup and network solutions for businesses.
Code4 now offers more services, including a pickup service that saves customers a trip to the store.
“We want to reflect the community and population we’re serving as customers,” President and Chief Operating Officer Jason Facer said.
Facer said it is ultimately the company’s goal to help customers get more life out of their computers.
“Area-Wide’s biggest asset is its depth of knowledge,” Facer said. “We have specialists for every conceivable aspect, whether data backup or antivirus protection.”
Facer said that while some of Area-Wide’s competition has a lower overhead and therefore cheaper rates, that often comes with a lower level of expertise.
“A lot of businesses we compete against are one- or two-man operations,” he said. “We have the ability to assign a principal person and we get to know their network personally.”
Code4, while a smaller business, shares resources with Area-Wide.
“We have access to all the latest and greatest echnology,” Facer, a St. Joseph resident, said. “At the same time, our office here in Philo is staffed with local residents. We’re able to deliver high-tech solutions but deliver a small-town feel.”
That atmosphere helps customers trust Code4 with their computers that contain all of their personal photos and music.
“It’s more or less the same company with the same values,” Facer said. “We certainly recognize and embrace our core customer demographic. They’re looking to us for guidance and advice on what to do.”
After repairing customers’ computers, Code4’s staff gives them a folder containing the invoice and ticket you would expect along with suggestions and recommendations on how to prevent future problems and contact information for support.
“We’re very big into being proactive and preventative,” Facer said. “We educate and inform customers on the best possible solutions out there today. It’s a similar philosophy to getting a car’s oil changed. If you don’t do it, eventually you’re going to have a much more expensive problem on your hands.”
Last year, 53 percent of the company’s sales came from merchandise sales, while the rest came from service.
“We’re thorough believers in post-sales support,” Facer said.
That kind of support may be so important to the company’s management because of how Area-Wide started. Facer’s father, Jeff, was the chief financial officer for an insurance company in Rantoul for 25 years. He became frustrated by the lack of IT support available to companies like his and decided he would fill the niche by pursuing his interest in computer technology as a career. He opened Area-Wide in 1999.
Company plans for the future include expanding Code4 with a retail store in Champaign. In addition, Area-Wide has outgrown its current building and is looking to relocate.
Eventually, Area-Wide plans to explore regional expansion, possibly moving into the Bloomington market. Code4 may also open branches in other small towns, following the same business model of employing local residents.